Stop Losing Deals
to Credit Declines.
38% of American homeowners can't qualify with a prime lender. A second look lender turns the declines your team already generated into approved jobs — and most contractors never submit them, leaving real money on the table every month.
Everything You Need to Build a Full-Spectrum Lender Stack
38% of homeowners score under 680
Prime lenders decline more of your customers every year, and most of those applications are never sent anywhere else.
Why Second Look →Four credit tiers, one stack
Prime, near-prime, subprime and promotional products each cover a different slice of your pipeline. Gaps cost you jobs.
Lender Tiers →What to demand from a lender
Soft-pull prequal, an in-home application flow and real-time decisions are non-negotiable. Second look strength is the differentiator.
How to Choose →Portals, marketplace or waterfall
Three ways to run multiple lenders — and why an automatic waterfall protects the customer's credit and your close rate.
The Stack →Questions contractors ask
Minimum scores, credit impact and how much revenue a second look lender realistically recovers.
FAQ →Build a lender stack that approves more of your customers
A free 30-minute review of your current lenders, your trades and your market — no cost, no obligation.
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